SMT-217: Sport Marketing

Course Description

The course focuses on the theoretical backbone that makes sport marketing such a unique and vibrant subject and focuses on marketing in a sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. Exploration of promotion, sales, distribution, and public relations in sport are key aspects of the course. Three class hours.

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SMT-217 Sections for Spring 2025

With the following scheduling option(s)

2 Sections Offered

SMT-217, Section SL1

CRN #31606
Online/Virtual Campus (asynchronous)

Instructor(s)

Rocky Delfino

Seats Remaining

9

Already on Waitlist

0

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureOnline
Jan 21st, 2025 – May 19th, 2025N/A
Type Lecture
Location Online
Date(s) Jan 21st, 2025 – May 19th, 2025
Day / Time N/A

SMT-217, Section 001

CRN #35249
Traditional (In-Person)

Instructor(s)

Rocky Delfino

Seats Remaining

10

Already on Waitlist

0

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 11, Room 300
Jan 21st, 2025 – May 19th, 2025Tuesday, Thursday
9:30 am - 10:50 am
Type Lecture
Location Brighton Campus
Building 11, Room 300
Date(s) Jan 21st, 2025 – May 19th, 2025
Day / Time Tuesday, Thursday
9:30 am - 10:50 am